BrandLoyalty

The project started with a briefing with BrandLoyalty's project team. The idea was to develop a winter village with foldable houses, vehicles and characters. These "buildables" could then be placed on a playing field. By shopping, customers could save up the entire Little Village winter village. Especially for its Slovenian customers, all buildables were developed in a typical Slovenian style. This included Slovenian architecture, traditional household items and more. Everything to build a truly cozy Slovenian winter village.

24 buildables

In total, we designed 24 buildables, each with its own Slovenian look and feel. The 24 buildables came in a variety of flavors such as: a deli house, a market stall, a Christmas tree, a Coca-Cola truck and more. Each buildable had a snow-covered exterior and a cozy interior where a fireplace often burned merrily. The houses had windows that could be expressed and an open bottom. In this way, the cottages could be placed on the playing field over a light, making it seem like someone was always home.

Jumbo Coca-Cola truck

Especially for the promotion of the loyalty campaign, we also developed a jumbo version of the Coca-Cola truck.

Playing field

The basis for each Little Village winter village is the "playing field. On it, all the buildables could be placed and lit with included LED lights. The playing field included a train track for the locomotive buildable, an ice rink for the characters to skate on, and several open spaces to place buildables, entirely as you see fit.

Collectors box

To conveniently store an entire collection of buildables, LED lights and a playing field, we designed a collectors box. The collectors box contained special compartments where all 24 buildables could be stored.

Flowpacks

Little Village's buildables were packaged in innovative "flowpacks. These flowpacks could be easily torn open and are also a more sustainable alternative than traditional packaging.