Happiness Digger

Before we got to work on the realization of various communications, we conducted a brand analysis to see what reputation the brand already had, where we could strengthen the brand and where we could achieve the most growth. 

Our analysis revealed that a clear brand strategy was not yet in place. For example, there was not yet a clear picture of the target audience and a clear brand positioning was missing.

Brand strategy

To clarify the brand, we organized a series of brand strategy sessions. In these sessions, we tried to get a handle on Happiness Digger's brand values, mission, vision, brand promises, target audiences and competition. Based on this data, we were able to uniquely position the new brand.

After several sessions, the brand essence of Happiness Digger also became increasingly clear. We described the essence as follows: Create happiness, one easy step at a time. This sentence perfectly captures what the brand does and what it stands for, namely: By making happiness and well-being understandable and doable, it becomes easier for everyone to create their own happiness.

Visual identity

It was extremely important for Happiness Digger to break up the boring daily routines, HR programs and courses with a style that made everyone happy. For that reason, we ended up choosing an upbeat, playful look that kept the competition at bay.

That playful look is created particularly through the refreshing and contrasting color palette, the playful brand assets and the unique design language in both color frames and typography.

By applying this visual identity to all of Happiness Digger's communications, think of: Presentations, trade shows, business cards, website and trade show materials, we ensure that the brand is always consistently put out (and that makes us HAPPY).

Website

Now that the brand strategy and visual identity have taken shape, it was time to work on Happiness Digger's website. First, we figured out what the purpose of the website was. The main goal of the website was to provide an overview of all workshops and drive visitors to a purchase or contact moment with Andreea. By figuring out a strong primary, secondary and support flow, we ensured that the conversion probability of customers going down this path was as high as possible.

With a strong website flow and a complete wireframe of the website in the "pocket," we could get to work building the website in Webflow. First, we built all the pages and made them responsive. That way the website works on both a laptop and a cell phone. The second step was to build the CMS system for articles, reviews, workshops and, of course, a website. This CMS system allows Andreea to add articles, workshops or products to her website completely independently. Finally, we added light animations to make the website feel dynamic and alive.