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Happiness Digger

A happy and playful brand 👍

The challenge

With her company Happiness Digger, Andreea Pap puts happiness and well-being first. Andreea is committed to making happiness simple and understandable so that as many people as possible can work on their happiness. She does this, among other things, with interactive workshops and self-developed tools. With the aim of making happiness and well-being simple, Andreea came to us asking if we could help her stand out more and develop a compelling website.

“I'm looking for a way to make Happiness Digger stand out from the crowd. Can you help me with that?”

Of course! Let's go!

Project details


Happiness Digger



What did we do?

Brand foundation & positioning, brand story, logo & corporate identity, templates, corporate identity expressions, creative support, wireframe & flow, web texts, website design, Webflow development and website maintenance

The dream team

Maarten de Vries

Getting started

Before we started realising various communications, we carried out a brand analysis to see what reputation the brand already had, where we could strengthen the brand and where we could achieve the most growth.

Our analysis showed that no clear brand strategy was used yet. For example, there was still no clear picture of the target group and a clear brand positioning was missing.

Brand Strategy

To clarify the brand, we organized a number of brand strategy sessions. In these sessions, we tried to get a grip on Happiness Digger's brand values, mission, vision, brand promises, target groups and competition. Based on this data, we were able to position the new brand in a unique way.

After a few sessions, the brand essence of Happiness Digger also became increasingly clear. We described the essence as follows: Create happiness, one easy step at a time. This sentence perfectly reflects what the brand does and what it stands for, namely: Making happiness and well-being understandable and doable makes it easier for everyone to create their own happiness.

The Brand Thinking Canvas by Brand The Change is the ideal tool for a clear brand
The brand story explains why Happiness Digger wants to make happiness and well-being easier

Corporate identity

It was extremely important for Happiness Digger to break the boring daily routines, HR programs and courses with a style that made everyone happy. For that reason, we ultimately opted for a happy, playful look that sidelines the competition.

This playful look is mainly created by the refreshing and contrasting color palette, the playful brand assets and the unique formal language in both color frames and typography.

By applying this corporate identity to all Happiness Digger communications, such as: Presentations, trade shows, business cards, website and exhibition materials, we ensure that the brand is always presented consistently (and that makes us HAPPY).

A Happiness Digger workshop about happiness and wellbeing at work
The umbrella can be found in all its manifestations and visualizes a carefree feeling


Now that the brand strategy and corporate identity have taken shape, it was time to work on the Happiness Digger website. First of all, we figured out what the purpose of the website was. The main purpose of the website was to provide an overview of all workshops and to send visitors to a purchase or contact moment with Andreea. By devising a strong primary, secondary and support flow, we ensure that the conversion rate of customers who complete this process is as high as possible.

The online whiteboard where we worked on the website with Andreea

With a strong website flow and a complete wireframe of the website in the 'pocket', we were able to get started building the website in Webflow. First of all, we built all pages and made them responsive. In this way, the website works on both a laptop and a mobile phone. The second step was to build the CMS system for articles, reviews, workshops and, of course, a website. With this CMS system, Andreea can add articles, workshops or products to her website completely independently. Finally, we added light animations to make the website feel dynamic and alive.

A colorful and playful website that sets Happiness Digger apart from competitors

BrandBros has made my brand 100% clear, developed a beautiful corporate identity and a new website and supported me with a LOT of passion and creativity.

Andreea Pap

Happiness Digger

Results that we have achieved

A clear and unique brand experience

With clear target group profiles, a clear brand identity and an eye-catching corporate identity, Happiness Digger will help companies and people with happiness and well-being 🤗

A compelling website with strong content

With the new Webflow website, Happiness Digger is ready for the future and with the CMS system, Andreea can add articles, reviews, content and products herself 💪

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