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Sun Eclipse

A campaign that will make you sweat! šŸ„µ

The challenge

Sun Eclipse has a unique product, namely: sun protection. But what makes this awning so unique? Well! This awning is easy to install with suction cups and also keeps 95% of the heat outdoors. So a nice sustainable, flexible solution!

Sun Eclipse came to us asking us to come up with and implement a new online campaign for the year 2023 to attract a new target group and get interested in the product/brand.

Our challenge? Creating a strong online campaign that clearly translates all the benefits of the product to the new target group.

Project details

Customer

Sun Eclipse

Year

2023

What did we do?

Concepting, video production, graphic design, online campaign (SEA) and project management

The dream team

Thom Peet, Maarten de Vries, Medianauts, Bram Koopman, Jean Haasbroek photography and Team Nijhuis

Getting started

The idea

After a thorough investigation into the motives of the target group and the USPs of the product, we came up with the following concept together with Medianauts: Exaggerating the heat.

With this concept, we tackle all important elements, such as identifying with the target group, the USPs of the product and attracting and keeping the viewer's attention with a small touch of humor.

Working from home in the summer, during a heat wave...

The implementation

After a brainstorm with the online marketer, we came up with the idea to make different banners but also to let video play an important role.

We finally developed the video together with Medianauts and directed by Bram Koopman (see the 15-sec version of the commercial below).

On screen? The actor Bert Hana who did an excellent job of depicting the heat without saying a word. Of course, supported by quite a few attributes that gave exaggerating the heat even more body, such as: flowing sweat, dehydrated plants and, of course, our homemade sauna.

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Not unimportant! Actress and model Elsemiek Hoevens stood in front of Jean Haasbroek's photo lens while shooting the video. The photos that were shot for this purpose were eventually used for the online banners and the Sun Eclipse website.

With Sun Eclipse sun protection, every room is cool and comfortable in the summer.

After the shooting day, together with Team Nijhuis, we completed the online banners and videos and the campaign was able to GO LIVE! Curious about the result, read on below.

The photography was used for banners in various sizes and languages.

Bram van Kooij

Sun Eclipse

Results that we have achieved

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