Happiness Digger

The idea

We joined forces and brainstormed together to come up with as many ideas as possible around Andreea's key questions. During the brainstorm, we got a lot of ideas about developing a tool, the building blocks of happiness, activating the target group with simple tasks, the power of play and more.

One thing led to another and that's how the idea for the Happy Actions Cards came about. A card set with 52 cards that helps the target group to work on their own happiness. The cards have a front with a simple assignment and a back with an explanation. The 52 cards are divided into 5 specific themes: Gratitude, Mindfulness, Meaning, Balance and Relationships. The 5 themes help make happiness simpler and more tangible.

Alright! Now that the idea is ready, it's time to go to the drawing board.

The implementation

We opted for an accessible look and feel to ensure that the Happy Actions Cards were liked by as broad a target group as possible. Because how cool would it be to be able to activate both young and old with this product?

We chose the following design elements: A striking color palette, fun patterns and playful doodles.

The color palette makes a clear difference between the 5 categories and helps enormously to give the cards a playful look. For each category, we have developed a specific pattern that ensures recognition. The doodles help visualize the actions and contribute to the playful look and feel of the Happy Action Cards.

We then developed labels, category cards and a special instruction card to make the card set as clear and organized as possible for the target group.

Finally, we thought about the packaging. For example, we opted for a handy sliding box to store the cards. The design of the box was just like the cards themselves: striking, colorful, playful and accessible. Of course, the Happy Action Cards come in a beautiful luxury bag with a wooden stand where you can place a card.

All in all, our idea has become a wonderful product that is used daily by young people, old people, psychologists, therapists, managers, teachers, schools, companies, and more.

Not only are Happy Actions Cards a great tool for working on your own happiness in a simple way, they are also a special (Christmas) gift for a friend, girlfriend or family member.

Of course, a beautiful product such as the Happy Action Cards also deserves its own webpage. We were able to achieve this in the blink of an eye by creating a product page on Webflow. On this page, you can find everything about the Happy Action Cards and, of course, you can order your own set.

More information or order Happy Action Cards? Check it out on happinessdigger.com.