Andreea from Happiness Digger came to our table with two interesting questions: 1. How can I make happiness simpler? 2. How to activate people to work on their own happiness? These two questions arose after teaching several workshops on happiness and well-being to a number of large corporate companies. Andreea noticed that many people do not understand what happiness is and at the same time it is made very difficult. In addition, many people think that working on your own happiness takes a lot of time.
"I would find it incredibly cool to develop something that would allow people to work on their own happiness on a large scale, in an active way, every day."
Fat! Time for a brainstorm.
We joined hands and went into a brainstorm together to come up with as many ideas as possible around Andreea's key questions. During the brainstorm we got many ideas about developing a tool, the building blocks of happiness, activating the target audience with simple tasks, the power of play and more.
One thing led to another and so the idea for the Happy Actions Cards was born. A card set with 52 cards that helps the target audience work on their own happiness. The cards have a front with a simple assignment and a back with an explanation. The 52 cards are divided into 5 specific themes: Gratitude, Mindfulness, Meaning, Balance and Relationships. The 5 themes help make happiness simpler and more tangible.
Alright! Now that the idea is ready, it's time to go to the drawing board.
We chose an approachable look and feel to ensure that Happy Actions Cards resonated with the widest possible target audience . After all, how cool would it be to be able to activate both young and old with this product?
We chose the following design elements: A striking color palette, cheerful patterns and playful doodles.
The color palette provides a clear distinction between the 5 categories and helps greatly to give the cards a playful look. For each category, we developed a specific pattern that provides recognition. The doodles help visualize the actions and contribute to the playful look and feel of the Happy Action Cards.
We then developed labels, category cards and a special instruction card to make the card set as clear and easy to understand as possible for the target audience.
Finally, we thought about the packaging. For example, we chose a handy sliding box to hold the cards. The design of the box was just like the cards themselves: striking, colorful, playful and approachable. Of course, the Happy Action Cards come in a beautiful luxury bag with a wooden stand in which to place a card.
All in all, our idea has become a wonderful product used daily by young people, old people, psychologists, therapists, managers, teachers, schools, companies and more.
Not only are Happy Actions Cards a great tool to work on your own happiness in a simple way, it also makes a special (Christmas) gift for a friend, girlfriend or family member.
A great product like the Happy Action Cards obviously deserves its own web page. We realized this in no time by creating a product page on Webflow. On this page you will find everything about the Happy Action Cards and of course you can order your own set.
Learn more or order Happy Action Cards? Visit happinessdigger.com/product/happy-action-cards.
I still can't believe it: my own product! Thom and Maarten helped me tremendously from the first brainstorm to turn a rough idea into a fantastic product. The guys are driven, creative and the collaboration was great. Thanks guys!