Getting started
The idea
After a few brainstorms, we landed on a new concept called: The Know-it-All. A guy who knows everything and always knows better. Annoying, but sometimes nice, especially when a guy like that can save you a lot of tax money.
However, a clueless man alone won't get you there. How do we attract attention? How do we make it surprising? And how do we ensure that the know-it-all also has something charismatic?
The solution? Humour. We'll let you know the ins and outs of the most surprising locations. For example, in the back seat of your car, in the running shower, or in your bed just before you want to go to sleep.
After all, the know-it-all is ready 24/7 to provide you with the best WOZ advice.
The implementation
Just like last year, the campaign consisted of a flyer, website and online banners. However, one major media outlet was added this year, namely: a television commercial.
Before the cameras were allowed to run, we had to find a way to give the know-it-all a place on the flyer, website and online banners. This required a number of adjustments, but with the right preparation and making a clear roadmap, we came up with a nice solution.
In one production day, we were able to take all the shots that were needed for both the television commercials and the necessary photography. With these images in our pocket, we were able to complete the campaign and quickly put all media messages online.
The collaboration with BrandBros has been a resounding success. Maarten and Thom have taken our branding to unprecedented heights, with an impressive growth of 450%. Thanks to their rock-solid approach, including new expressions, a new brand face, improved website and national TV commercial, we are now the third largest WOZ agency in the Netherlands. Their efforts have driven our success and growth!
Kevin Plum Tree
WOZwet.nl
