My Resin

After a good conversation and a thorough analysis of her brand, we quickly discovered a number of concerns and problems. Based on these points, we made a plan together with Faralda to make her brand completely clear. This plan consisted of the following components:

Brand Strategy:

1. Target audience profiles
2. Brand foundation & positioning
3. Brand story
4. Action plan & coaching

Visual identity:

1. Logo & visual identity
2. Styleguide
3. Brand materials

Target audience profile, brand foundation & positioning

We kicked off the first session with a delicious piece of apple pie and a branding canvas. By filling in the branding canvas and making target audience profiles, we got more clarity on Faralda's brand and its target audience(s). While filling in the canvas, the first creative ideas for the new corporate identity and verbal identity started to bubble up.

Brand story

By first creating clear target audience profiles, writing an inspiring brand story and clear messaging became a lot easier. With the brand essence: 'Personalize Your Home' in mind, we wrote a beautiful brand story about manifesting your identity in your home. To make the messaging of My Resin clear, we wrote a special document with strong headers and basic texts.

Action plan & coaching

During the brand strategy sessions, we discussed Faralda's short- and long-term goals. With this information and the information from the earlier sessions, we created a clear action plan for the brand. This action plan gave Faralda a clear picture of what needed to be done and when it needed to be done. To further assist Faralda, we agreed to meet for a coaching session for 2 hours every month for six months. In these sessions, we review progress in achieving all goals and look at problems and obstacles. Finally, we update the action plan for the next month.

Logo & visual identity and style guide

For the next chapter 'Visual identity development, we started looking for as many inspirational images as possible based on the new visual identity. With this material we then created three different mood boards. We then converted these mood boards into 3 stylescapes to get a good idea of how the different styles function. 

Each style cape emphasized specific parts of her brand foundation and contained specific style elements, a logo direction, color palette, textures, images, shapes, etc. Once Faralda had chosen her favorite style cape, we set to work on converting it into a complete brand manual. In this manual, we further developed and summarised all design elements and expressions.

Brand materials

Finally, we created a nice package for Faralda with ready-to-use visual identity expressions that could be used during and after the brand launch for her website, social media channels and marketing goals.