WOZwet.nl is a unique company with a unique product: WOZwet.nl helps homeowners in the Netherlands to object 100% free of charge against their - probably too high - WOZ value. With an average customer rating of 9.4 WOZwet.nl already did very well! Despite this high score, there was still some work to be done. The visual identity was still missing a unique and recognizable element, the visual identity looked a little too businesslike and lacked a personal touch. So it was up to us:
"Could you help me further professionalize the visual identity of WOZwet.nl and convert this new style to a new website and couple of marketing materials?"
After a short brand analysis we took a seat at the digital table to discuss all the problems and challenges of WOZwet.nl. We asked critical questions to get as clear as possible on the service, target audience, the competition, the positioning and the business model of WOZwet.nl. After our meeting we drew up a clear plan to make WOZwet.nl an even more professional brand. Our plan consisted of the following components:
Our brand analysis and initial conversation revealed that the visual identity of WOZwet.nl was missing a unique and recognizable element. Also, the visual identity could use a personal and friendly "touch" to come across as less corporate. Our first proposal was to organize a shoot to photograph colleagues and a number of customers. However, the founder thought this was too early. He preferred to save this photo shoot for when the team and the company had grown further. After a style survey, a design element caught our eye that turned out to be the perfect solution, namely: friendly 3D hands. 👋
Why 3D hands with gestures? Simple! People often use gestures while talking to give their message more context or to reinforce it. So, to reinforce the communication of WOZwet.nl in a recognizable way, we use the exact same principle.
With the new visual identity in the 'pocket' it was time to roll up our sleeves to create a completely new website. Our starting point was to research the current WOZwet.nl website and compare it to competitor websites. Are there industry best practices that have not yet been applied? What website flow does the competition apply? Can we come up with smart applications that make WOZwet.nl stand out from the competition?
After our research, we quickly came to the conclusion that the flow of the website needed to be improved. For example, we saw an opportunity to make the primary flow, which leads the customer to a WOZ application, shorter and simpler. This should increase the conversion rate. The founder also indicated that he would prefer a more compact website with shorter pages. We agreed 100%, because the current WOZwet.nl website had too many pages which disrupted the website flow.
With these two things in mind, we went to work to create a wireframe on which, together with the founder, we thought out the website flow, page layout, layouts and web texts. We then converted this wireframe into a mockup (sketch) of a number of pages. This step was very important because this is where we applied our creativity to design exciting slick layouts.
After agreeing on the wireframe and mockup, Webflow went to work to build the complete website. Within a week we had the complete website built including a CMS content system for blog posts, testimonials and FAQs.
View the complete website of WOZwet.nl at wozwet.nl
The main marketing tool of WOZwet.nl is a flyer that is produced and sent in large numbers. Because the target audience owns a house, a flyer that falls on the doormat is the best means of communication. To make the flyer as effective as possible, we pulled out all the stops: An adjusted design, even stronger texts and a very clear call to action to the new website of WOZwet.nl.
Finally, WOZwet.nl also wanted to create and send a digital emailing to support the flyer campaign. We set up this emailing based on the flyer and then created and exported it in Mailchimp.
A new website, better promotional materials and a rock-solid strategy! With the help of BrandBros, the conversion rate has increased, the costs per customer have dropped and we have grown considerably.
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