Little Village: A cozy winter loyalty campaign for Mercator ❄️
BrandLoyalty is an industry leader in loyalty campaigns for the retail industry. Working with brands such as Disney, Marvel, Star Wars, Jamie Oliver, BrandLoyalty creates the most high-profile loyalty campaigns.
However, due to its success, there is a lot of work. One of the projects on BrandLoyalty's desk was a loyalty campaign for the Slovenian supermarket chain Mercator. To us the question:
"Can you help us develop, design and elaborate a loyalty campaign with a cozy winter theme?"
Can we? Yes we can!
The project started with a briefing with BrandLoyalty's project team. The idea was to develop a winter village with foldable houses, vehicles and characters. These "buildables" could then be placed on a playing field. By shopping, customers could save up the entire Little Village winter village. Especially for its Slovenian customers, all buildables were developed in a typical Slovenian style. This included Slovenian architecture, traditional household items and more. Everything to build a truly cozy Slovenian winter village.
In total, we designed 24 buildables, each with its own Slovenian look and feel. The 24 buildables came in a variety of flavors such as: a deli house, a market stall, a Christmas tree, a Coca-Cola truck and more. Each buildable had a snow-covered exterior and a cozy interior where a fireplace often burned merrily. The houses had windows that could be expressed and an open bottom. In this way, the cottages could be placed on the playing field over a light, making it seem like someone was always home.
Especially for the promotion of the loyalty campaign, we also developed a jumbo version of the Coca-Cola truck.
The basis for each Little Village winter village is the "playing field. On it, all the buildables could be placed and lit with included LED lights. The playing field included a train track for the locomotive buildable, an ice rink for the characters to skate on, and several open spaces to place buildables, entirely as you see fit.
To conveniently store an entire collection of buildables, LED lights and a playing field, we designed a collectors box. The collectors box contained special compartments where all 24 buildables could be stored.
Little Village's buildables were packaged in innovative "flowpacks. These flowpacks could be easily torn open and are also a more sustainable alternative than traditional packaging.
We have been working closely with the guys at BrandBros for quite some time. They are creative, work fast and deliver work of a high standard. We are fans! 👍
Nick van Bladel
Within two weeks, Little Village was sold out!
Because Little Village performed so well, Mercator was immediately sold on a second version of the cozy winter village ❄️
Many good reviews from end users
After the launch of Little Village, a lot of positive social media content appeared from end users with their winter villages 👍.
What exactly did we do for this client, who did we work with and which tools did we use? Good question! Especially for you, we have summed it all up for you! 📎
Thom Peet and Maarten de Vries
Concept development, art direction and creative design
Adobe Photoshop, Adobe Illustrator, Adobe InDesign and Microsoft Office
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