Restaurant de Goede Gooier has built an excellent reputation in 't Gooi in recent years. With their fantastic location on the Blaricummerheide and high-quality dishes, they manage to attract countless visitors, cyclists and walkers. Nevertheless, the restaurant hardly succeeds in attracting new customers, mainly because of their website.
Because the website looked very outdated and the USPs were not emphasized enough, the owners noticed that many website visitors did not end up placing a reservation.
So to us the question:
"Can you update and modernize the style of Restaurant de Goede Gooier so that it fits our current restaurant again and attracts new guests?"
When we arrived at the restaurant, our mouths fell open. Indeed, the sunny terrace on the Blaricummerheide with the surrounding woodland is truly a gem to behold! To have lunch or dinner on it is an obvious USP that deserves a lot of attention in communication and unfortunately does not get it now.
Because the restaurant is already very well known among locals and the restaurant is already well filled with regulars. Our idea is to make the website more inspiring. Inspiring for JUST the new visitors who do not yet know about this great location. By giving the location a leading role and complementing this with the dishes and wide choice of wine, it creates a very nice storytelling that should convince new viewers.
Because the entire style and website were very outdated, we decided to give visual identity a major update. We did this through a style study, creating style scapes and finally presenting a new style + logo.
The new style once again looks modern, matches the restaurant's colors and responds perfectly to the restaurant's core values (authentic, natural, inviting and homey) through the use of color, typography, images and illustrations.
After drawing up the style and style guide, we started to think out the website. Because we wanted the website to inspire, we chose a narrative website. The narrative website takes you through a logical flow that makes you increasingly curious about the location and the restaurant. With the ultimate goal, clicking that well-known button: make a reservation.
See the complete website of Restaurant the Good Thrower at: degoedegooier.nl
Thom and Maarten went to great lengths to make the style of De Goede Gooier authentic and luxurious. With the new website we are definitely going to score high. Chapeau!
Restaurant De Goede Gooier