De Goede Gooier

At the fabulous terrace of the Good Gooier, we were briefed on the in's and out's of the project. During the briefing, we asked critical questions to make the project understandable to ourselves and the owners. After the conversation, we presented a clear plan with the following steps:

Visual identity :

1. Logo & visual identity
2. Styleguide

Website:

1. Website development

Logo & visual identity

During the briefing we found out that the owners were not happy with the current visual identity, logo and website. This was partly because the target audience found the style to be old-fashioned and dated. This is something that De Goede Gooier absolutely did not want to radiate and so it was time to go back to the drawing board.

During a style survey we chose a number of images, colors, fonts and shapes and combined them into one style. To know if we were on the right track, we presented this style to a small test panel to see what kind of associations they had. Surprisingly, the associations were very close to our chosen core values namely: authentic, natural, inviting and homely. This gave us confirmation that the style was in the right direction and we were able to successfully present the new style to the owners of De Goede Gooier.

Styleguide

After receiving approval for the new style, we immediately set to work on creating a style guide. In this style guide, we described clear guidelines for creating off- and online content. The style guide was not only a tool for us to create consistent expressions but also for future designers, creatives or third parties.

Parallel to creating the style guide, we worked on a new version of the logo. The old logo was not flexible enough and still breathed the corny atmosphere of the old visual identity. And so we set to work sketching out a number of options for a logo that perfectly matched the visual identity and worked well both offline and online.

Website development

Via Miro, we created a wireframe for a clear website structure and flow. In addition, we used this wireframe to write sharper web texts. Once the flow and the texts were finished, we immediately started designing a website mockup in InDesign. During this process, the style guide we had made earlier came in handy, because it enabled us to search less for layouts and design elements. After a short presentation of the website mockup, we received approval and started to build the entire website in Webflow. 

The result was a professional Webflow website that perfectly matched the brand values of De Goede Gooier and was designed entirely in the new style. After uploading the supplied images and the texts we wrote, the website could be put online. 

View the complete website of The Good Thrower at degoedegooier.nl

After the launch, it soon became clear that the new website of De Goede Gooier was a success. The website received several Google Analytics Awards every month for high conversion, good findability and a large organic range. Mission accomplished!